Project 'Cool'

In recent times, it has become very popular to be fit and healthy, there are pages upon pages of blogs promoting fitness, exercises, or fitness clothing, healthy eating, healthy recipes and products to help you on your fitness journey (as you can see in some of the sample Instagram and Facebook pages below.) Because of this, it is seen as very 'cool' to be fit and healthy. As people become more involved in this -because it is cool- they have also begun to branch out, with pages now promoting things like yoga to meditation (mental health), buying organic (and the influence non-organic has on your body, and on farmers, retailers etc) which leads to movements like vegetarianism, animal rights groups, natural makeup, climate change, and is actually doing quite a good job in getting people to become more aware, because it is 'cool.'

However there are a couple of problems with all this:

- Firstly, that all these 'blogs' are in different places, all over the internet, meaning people have to travel from place to place to collect information.

A place where all of the aspects of the organic (ie. recipes, exercises, products, makeup, environmentally friendly living etc) can be accessed at once would be extremely popular. 

- Secondly that of course these products are promoted in such a way that people feel they 'need' the product, but not always informing on the ingredients or ramifications on the products- is it actually good for you? Is it harming your body? For example, some detoxes promote weight loss, whilst actually using a laxative which can be very bad for you, or another example is all the exercises some pages post, are they backed up by someone with actual experience in the human body, such that it is correctly telling you to do said exercise without hurting yourself?

Having a magazine that is backed by fact, experts, leaders in the industry, would make the magazine even more desirable - a place to find the 'truth' along with all the 'cool' organic subjects.

Such a magazine would appeal to mostly women, aged about 15-25+, who follow all these kinds of blogs. It could very easily be sold in organic food stores, markets, natural product retailers, and of course online - where the magazine could be promoted through the blogs that are so popular (most likely through promotion in return of course.)

I am to make the logo, front cover, and contents page for the magazine.